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Archive for the ‘Search Engine Optimization’ Category

Search Engine Usage Soared in 2009

Posted by jngold24 on January 24, 2010

The use of search engines rose dramatically in 2009. More than 131 billion searches were made by people age 15 or older in December 2009, marking a 46 percent increase from 2008, according to a report from Web analytics firm Comscore. That breaks down into 4 billion searches per day, 175 million per hour, and 29 million per minute.

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WSI’s ABC’s of Internet Marketing – Helping Business Grow

Posted by jngold24 on January 4, 2010

Watch how WSI’s proven methodologies of providing the ABC’s of internet marketing has helped countless of small to medium sized businesses take advantage of their internet presence to grow their business.
To find out more about WSI, please visit WSI – Gerald Goldbaum

Posted in Internet Marketing, Paid Targeted Search Marketing, Search Engine Optimization, Social Media, Web Page Conversion Architecture | Leave a Comment »

Search Engine Marketing: Find Out How to Maximize Your Web Presence

Posted by jngold24 on December 28, 2009

SEARCH ENGINE MARKETING: Find Out How to Maximize Your Web Presence

Ever since we’ve been introduced to the Internet, the way we do business has completely been revolutionized. In a world where fast-advancing technology is nothing new, it’s important for business owners to understand the influence that the Internet has on both business-to-business and business-to-consumer commerce.

The power of the Worldwide Web now offers the main point of contact between a consumer and the product or service he/she wants to purchase. And that point of contact is a search engine. Today, more and more shoppers are logging on to their favorite search engine to find information on what they want to purchase. Many of them are your potential customers.

Read Entire Article

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Durango Herald News, Fake sites trick search engines

Posted by jngold24 on December 28, 2009

Durango Herald News, Fake sites trick search engines.

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How to Pick an SEO Supplier

Posted by jngold24 on December 27, 2009

By now you understand that SEO can increase your company’s profits. You also realize that it is a time intensive process in an industry where the rules are always changing.

Fortunately, you can hire someone else to do it, but the question is… which SEO company should you trust?

This article explains what to look for when hiring a professional SEO company.

Request a portfolio of top ranking sites
Ask for screenshots of previous rankings, as well as testimonials from clients. You should also find out how long they have been in business

Be wary of the one man team
Ask yourself, what if this person abandoned my site, how would this impact the business? How long would it take to qualify and hire another SEO company? Professional companies have people specializing in at least two areas, web development and copy writing. WSI has a highly qualified team of SEO experts

What are their ethical standards?
Since SEO can bring a lot of business to a company, it can be tempting to try to “trick” the search engines with unethical techniques. These techniques, often referred to as “black hat” may work for a short period but can actually get an entire website banned from the search engines!

Be suspicious of money back guarantees
Since no SEO company controls the search engines, no SEO firm can ethically guarantee a specific ranking for a specific keyword phrase on a particular search engine

Will they make site architecture recommendations?
There are many fundamental web development techniques that need to be applied to the website to ensure the search engine can “read” and index the site properly. Your SEO company should assess your current technology and provide recommendations to enhance it or offer to do the preparation work for you. At WSI, we provide an SEO Discovery ReportTM for every website. This proprietary report analyzes the opportunities in the market, current challenges with the existing site and recommendations to enhance its search engine friendliness

Understand the pricing structure
Unless you want SEO from an untried or unproven source, you should not expect rock bottom prices. If they are that low, you may not expect the company to be around for long or you are gambling on the results

Understand the company’s methodology
Firstly, do they have a methodology? Is it consistent? If so, does it make sense or have they outlined it in greek? They don’t need to give you the exact specifics, but if they say the way they optimize is proprietary – run!

WSI has a clear methodology that has achieved results every time!

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The 10 Biggest SEO Myths..Very Relevant in Today’s Marketplace

Posted by jngold24 on December 27, 2009

An article written by David Jackson outlines the 10 biggest SEO myths. This list is relevant and pertinent to those who are considering selecting a SEO provider or thinking about embarking on the task themselves. Either way, David’s article is a must read for a better understanding of what to expect when marketing your website and attracting the ever-important “targeted prospect”. At WSI, we believe in providing our customers with complete attention to both “white hat” SEO techniques and the concepts listed in David’s 10 Biggest Myths article.

Read The 10 Biggest SEO Myths Here

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Online Marketing Tools to Grow Your Business

Posted by jngold24 on December 27, 2009

You may be wondering, “Why would I want to learn about, or consider investing in online marketing”? That is actually a very good question, and I trust that you have come to the right place to get the answer. Marketing products or services online is a relatively new phenomenon, and many companies have failed to keep pace with the opportunities that marketing online affords. There is one overriding reason why you should be utilizing the Internet to promote your business, and it is the one reason that every business would agree on. Increased revenues.

Owners of Small and Medium sized businesses (SMBs) are keenly interested in getting a significant return-on-investment (ROI) for their marketing efforts. Some offline forms of marketing continue to be effective, but when you consider the cost, the value of the campaigns drops significantly.

The top three methods of marketing for ROI in 2007 according to one marketing watch organization were of the online variety.

  • Search Engine Optimization
  • Permission Based Email Marketing
  • Paid Search Marketing (sometimes called pay-per-click)
  • The move towards using the Internet to market products and services is continuing to trend upwards. In fact, the emergence of online marketing has put several former juggernauts of marketing in dire peril. Commercial phone directories are an example of a marketing tool waning as a result.

    There are a good number of online tools that many companies have begun to use with great success. We will introduce just a few in this article.

    The first tool is Search Engine Optimization (SEO). SEO is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The way that SEO has been implemented has changed over the years, but the end result is to bring more targeted traffic to a website so that these interested seekers can begin the process of becoming a prospect, which in turn leads towards being a client or customer. It has been correctly stated that SEO can level the playing field between small and large business owners.
    Another effective tool for online marketing is Paid Search Marketing, or sometimes called Pay-per-Click (PPC). PPC can open up your products and services to additional interested searches almost immediately. An added bonus is that the analytics that PPC affords can help your SEO campaigns.

    Many people fail to realize the value of Email Marketing. Did you know that Email Marketing could be as much as 200% less expensive than print marketing? Having the ability to track the results of your email campaigns in real time is also another reason why online marketing is taking root amongst businesses.

    Many people fail to realize the value of Email Marketing. Did you know that Email Marketing could be as much as 200% less expensive than print marketing? Having the ability to track the results of your email campaigns in real time is also another reason why online marketing is taking root amongst businesses.

    Technology is changing at a rapid pace. A website or Internet Marketing strategy that was standards compliant even six months ago could have changed to the point that is may even be hurting your opportunities for success. Having a complimentary WSI WebScan run on your website, or even a competitor’s site can quickly let you know how effectively you are positioned to take advantage of the explosive growth in Internet marketing.

    Posted in Internet Marketing, Paid Targeted Search Marketing, Search Engine Optimization, Social Media, Web Page Conversion Architecture | Leave a Comment »

    Special for 2010 – Call Now for a WebScan Intelligence Report

    Posted by jngold24 on December 24, 2009

    Is your web site designed to take advantage of Search Engine Optimization? How is your site ranking for the keywords that are so important for those looking for you on the web? WSI’s Webscan report will rank your site in these categories and more! Call 516-610-0927 or visit our homepage or our Facebook page to reserve your space for this $250 value given complementary for a limited time.

    Posted in Internet Marketing, Search Engine Optimization, Web Page Conversion Architecture | Leave a Comment »