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Archive for the ‘Social Media’ Category

Top Ten Uses for Twitter in Business

Posted by jngold24 on January 9, 2010

Once of the most asked questions I get from potential prospects is how a social media outlet like Twitter can be used in a busiess environment. Here is a great article listing 10 practical uses for businesses to leverage the immediacy and reach of an outlet like Twitter.

Top 10 uses of Twitter for Business

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WSI’s ABC’s of Internet Marketing – Helping Business Grow

Posted by jngold24 on January 4, 2010

Watch how WSI’s proven methodologies of providing the ABC’s of internet marketing has helped countless of small to medium sized businesses take advantage of their internet presence to grow their business.
To find out more about WSI, please visit WSI – Gerald Goldbaum

Posted in Internet Marketing, Paid Targeted Search Marketing, Search Engine Optimization, Social Media, Web Page Conversion Architecture | Leave a Comment »

How Can Social Media Help Small Biz? – eMarketer

Posted by jngold24 on December 28, 2009

Small businesses are set to increase the time and effort they spend on social media marketing, but research on its effectiveness has been mixed. In a survey from Citibank, for example, the majority of

via How Can Social Media Help Small Biz? – eMarketer.

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Online Marketing Tools to Grow Your Business

Posted by jngold24 on December 27, 2009

You may be wondering, “Why would I want to learn about, or consider investing in online marketing”? That is actually a very good question, and I trust that you have come to the right place to get the answer. Marketing products or services online is a relatively new phenomenon, and many companies have failed to keep pace with the opportunities that marketing online affords. There is one overriding reason why you should be utilizing the Internet to promote your business, and it is the one reason that every business would agree on. Increased revenues.

Owners of Small and Medium sized businesses (SMBs) are keenly interested in getting a significant return-on-investment (ROI) for their marketing efforts. Some offline forms of marketing continue to be effective, but when you consider the cost, the value of the campaigns drops significantly.

The top three methods of marketing for ROI in 2007 according to one marketing watch organization were of the online variety.

  • Search Engine Optimization
  • Permission Based Email Marketing
  • Paid Search Marketing (sometimes called pay-per-click)
  • The move towards using the Internet to market products and services is continuing to trend upwards. In fact, the emergence of online marketing has put several former juggernauts of marketing in dire peril. Commercial phone directories are an example of a marketing tool waning as a result.

    There are a good number of online tools that many companies have begun to use with great success. We will introduce just a few in this article.

    The first tool is Search Engine Optimization (SEO). SEO is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The way that SEO has been implemented has changed over the years, but the end result is to bring more targeted traffic to a website so that these interested seekers can begin the process of becoming a prospect, which in turn leads towards being a client or customer. It has been correctly stated that SEO can level the playing field between small and large business owners.
    Another effective tool for online marketing is Paid Search Marketing, or sometimes called Pay-per-Click (PPC). PPC can open up your products and services to additional interested searches almost immediately. An added bonus is that the analytics that PPC affords can help your SEO campaigns.

    Many people fail to realize the value of Email Marketing. Did you know that Email Marketing could be as much as 200% less expensive than print marketing? Having the ability to track the results of your email campaigns in real time is also another reason why online marketing is taking root amongst businesses.

    Many people fail to realize the value of Email Marketing. Did you know that Email Marketing could be as much as 200% less expensive than print marketing? Having the ability to track the results of your email campaigns in real time is also another reason why online marketing is taking root amongst businesses.

    Technology is changing at a rapid pace. A website or Internet Marketing strategy that was standards compliant even six months ago could have changed to the point that is may even be hurting your opportunities for success. Having a complimentary WSI WebScan run on your website, or even a competitor’s site can quickly let you know how effectively you are positioned to take advantage of the explosive growth in Internet marketing.

    Posted in Internet Marketing, Paid Targeted Search Marketing, Search Engine Optimization, Social Media, Web Page Conversion Architecture | Leave a Comment »