Internet Marketing Thoughts and News Plus Tech Too!

Sign up Today for WSI’s Free Monthly Inside Edge Newsletter

Posted by jngold24 on December 28, 2009

WSI Inside Edge–your free monthly report on Internet trends and advancements that can turn your business into a more profitable e-Business! This month’s topic: Social Networking – Avoiding Calamity.

Sign up Here and be sure to check to receive Inside Edge.

Posted in Internet Marketing | Leave a Comment »

How Can Social Media Help Small Biz? – eMarketer

Posted by jngold24 on December 28, 2009

Small businesses are set to increase the time and effort they spend on social media marketing, but research on its effectiveness has been mixed. In a survey from Citibank, for example, the majority of

via How Can Social Media Help Small Biz? – eMarketer.

Posted in Internet Marketing, Social Media | Leave a Comment »

Durango Herald News, Fake sites trick search engines

Posted by jngold24 on December 28, 2009

Durango Herald News, Fake sites trick search engines.

Posted in Internet Marketing, Search Engine Optimization | Leave a Comment »

Could a Micro Site Be Right for Your Business?

Posted by jngold24 on December 27, 2009

Versatile, Affordable, and Quick to Launch, a Micro Site Could be Just What Your Business Needs.

While there is certainly a need for complex websites with advanced features, flash animation, and complex navigation, many businesses are starting to realize the benefits of micro sites – simple, easy to create websites that can be used for many different purposes. Micro sites are small, often with less than five linking pages, and are normally made using site-builder technology and pre-made templates, as opposed to being created from scratch. While some would argue that micro sites have limited functionality, in fact, it is the simplicity of micro sites that makes them so versatile.

So, How Can Your Business Use a Micro Site?

1. As a Simple Internet Solution. You understand the importance of establishing a Web presence for your business, but don’t require a site with complicated coding, extensive pages, or advanced functionality, such as e-Commerce. Micro sites are cost-effective for a business that just wants to get online. Micro sites can still be optimized with key words to achieve good search engine rankings and promote site visitors to help your business be found. If your business doesn’t need a complicated site with technologically-advanced functions, a micro site could be all you really need to develop an effective Web presence.

2. As a Starter Site. You’re waiting for a custom-built solution, but don’t want to miss out on potential sales and leads in the interim, a micro site is a good option for you. They are generally quick to get up and running, often in less than 48 hours, so you can get your business online now, and wait while your main site is being developed. Since micro sites are so affordable, the extra cost for your business will be minimal, and the site will ensure that you are online when your customers want to find you. Once your full-service site is built, you can repurpose your micro site for other uses, as are outlined below.

3. As an Internal Site for Employees. Micro sites make perfect internal sites to house information for your staff that you don’t want to put on your main public site such as company updates, or to house photo galleries and employee appreciation features.

4. To Showcase Seasonal Promotions without making changes to your company’s main website. If your business routinely has seasonal sales or promotions, you can design a micro site that you can repurpose to suit each occurrence. Use it to showcase your Valentine’s Day promotion and products, then repurpose the site with new content for your St. Patrick’s Day promotion!

5. As a Landing Page for Your Main Site to measure the effectiveness of an advertising campaign. Businesses spend a considerable amount of money on advertising for traditional media (such as print, radio, or television). However, it is not easy to accurately measure the results of these ads. Distinguishing the source of extra traffic to your website is next to impossible to do without the use of landing pages. By creating a distinct page that is not directly connected to your home page, you can use the landing page URL in your advertisements, and accurately measure the number of visitors to the page as a direct result of your campaign.

6. To Test Offers. To expand on point five, the functionality of landing pages can be taken one step further through split testing. Creating two separate landing pages is an effective way to split test (or A/B test) promotions. Split testing exposes visitors of landing page A to one offering, while visitors to landing page B receive an alternate version where one element has been changed (such as wording, pricing, or product placement). You are then able to track the effectiveness of each offer by recording the number of customer conversions (sales) specific to each landing page offer. Split testing will make your future campaigns more effective, since you can use these results as a benchmark.

Internet solutions like the WSI ASAP system can be used to create a micro site for your business. WSI ASAP is classified as a quick-deploy product, meaning that the site can be created and online in 48 hours or less. This affordable solution with its wide selection of available templates could be the perfect fit for your business. To determine your specific needs and create an effective online presence, contact Gerald Goldbaum, your local WSI Consultant, at ggoldbaum@wsimarketing.com or call 516-610-0927.

WSI, the world’s leading provider of Internet Solutions to small and medium sized businesses the world over, has over 1500 local Consultants in 87 countries who can help you make your website an effective tool for your business. WSI Consultants have a diverse offering of Internet Solutions to fit the needs of any business.

Posted in Internet Marketing | Leave a Comment »

How to Pick an SEO Supplier

Posted by jngold24 on December 27, 2009

By now you understand that SEO can increase your company’s profits. You also realize that it is a time intensive process in an industry where the rules are always changing.

Fortunately, you can hire someone else to do it, but the question is… which SEO company should you trust?

This article explains what to look for when hiring a professional SEO company.

Request a portfolio of top ranking sites
Ask for screenshots of previous rankings, as well as testimonials from clients. You should also find out how long they have been in business

Be wary of the one man team
Ask yourself, what if this person abandoned my site, how would this impact the business? How long would it take to qualify and hire another SEO company? Professional companies have people specializing in at least two areas, web development and copy writing. WSI has a highly qualified team of SEO experts

What are their ethical standards?
Since SEO can bring a lot of business to a company, it can be tempting to try to “trick” the search engines with unethical techniques. These techniques, often referred to as “black hat” may work for a short period but can actually get an entire website banned from the search engines!

Be suspicious of money back guarantees
Since no SEO company controls the search engines, no SEO firm can ethically guarantee a specific ranking for a specific keyword phrase on a particular search engine

Will they make site architecture recommendations?
There are many fundamental web development techniques that need to be applied to the website to ensure the search engine can “read” and index the site properly. Your SEO company should assess your current technology and provide recommendations to enhance it or offer to do the preparation work for you. At WSI, we provide an SEO Discovery ReportTM for every website. This proprietary report analyzes the opportunities in the market, current challenges with the existing site and recommendations to enhance its search engine friendliness

Understand the pricing structure
Unless you want SEO from an untried or unproven source, you should not expect rock bottom prices. If they are that low, you may not expect the company to be around for long or you are gambling on the results

Understand the company’s methodology
Firstly, do they have a methodology? Is it consistent? If so, does it make sense or have they outlined it in greek? They don’t need to give you the exact specifics, but if they say the way they optimize is proprietary – run!

WSI has a clear methodology that has achieved results every time!

Posted in Internet Marketing, Search Engine Optimization | Leave a Comment »

The 10 Biggest SEO Myths..Very Relevant in Today’s Marketplace

Posted by jngold24 on December 27, 2009

An article written by David Jackson outlines the 10 biggest SEO myths. This list is relevant and pertinent to those who are considering selecting a SEO provider or thinking about embarking on the task themselves. Either way, David’s article is a must read for a better understanding of what to expect when marketing your website and attracting the ever-important “targeted prospect”. At WSI, we believe in providing our customers with complete attention to both “white hat” SEO techniques and the concepts listed in David’s 10 Biggest Myths article.

Read The 10 Biggest SEO Myths Here

Posted in Internet Marketing, Search Engine Optimization | Leave a Comment »

Online Marketing Tools to Grow Your Business

Posted by jngold24 on December 27, 2009

You may be wondering, “Why would I want to learn about, or consider investing in online marketing”? That is actually a very good question, and I trust that you have come to the right place to get the answer. Marketing products or services online is a relatively new phenomenon, and many companies have failed to keep pace with the opportunities that marketing online affords. There is one overriding reason why you should be utilizing the Internet to promote your business, and it is the one reason that every business would agree on. Increased revenues.

Owners of Small and Medium sized businesses (SMBs) are keenly interested in getting a significant return-on-investment (ROI) for their marketing efforts. Some offline forms of marketing continue to be effective, but when you consider the cost, the value of the campaigns drops significantly.

The top three methods of marketing for ROI in 2007 according to one marketing watch organization were of the online variety.

  • Search Engine Optimization
  • Permission Based Email Marketing
  • Paid Search Marketing (sometimes called pay-per-click)
  • The move towards using the Internet to market products and services is continuing to trend upwards. In fact, the emergence of online marketing has put several former juggernauts of marketing in dire peril. Commercial phone directories are an example of a marketing tool waning as a result.

    There are a good number of online tools that many companies have begun to use with great success. We will introduce just a few in this article.

    The first tool is Search Engine Optimization (SEO). SEO is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The way that SEO has been implemented has changed over the years, but the end result is to bring more targeted traffic to a website so that these interested seekers can begin the process of becoming a prospect, which in turn leads towards being a client or customer. It has been correctly stated that SEO can level the playing field between small and large business owners.
    Another effective tool for online marketing is Paid Search Marketing, or sometimes called Pay-per-Click (PPC). PPC can open up your products and services to additional interested searches almost immediately. An added bonus is that the analytics that PPC affords can help your SEO campaigns.

    Many people fail to realize the value of Email Marketing. Did you know that Email Marketing could be as much as 200% less expensive than print marketing? Having the ability to track the results of your email campaigns in real time is also another reason why online marketing is taking root amongst businesses.

    Many people fail to realize the value of Email Marketing. Did you know that Email Marketing could be as much as 200% less expensive than print marketing? Having the ability to track the results of your email campaigns in real time is also another reason why online marketing is taking root amongst businesses.

    Technology is changing at a rapid pace. A website or Internet Marketing strategy that was standards compliant even six months ago could have changed to the point that is may even be hurting your opportunities for success. Having a complimentary WSI WebScan run on your website, or even a competitor’s site can quickly let you know how effectively you are positioned to take advantage of the explosive growth in Internet marketing.

    Posted in Internet Marketing, Paid Targeted Search Marketing, Search Engine Optimization, Social Media, Web Page Conversion Architecture | Leave a Comment »

    Case Studies and Customer Testimonials added to WSI – Gerald Goldbaum corporate Site

    Posted by jngold24 on December 27, 2009

    Check out WSI – Gerald Goldbaum for newly added customer testimonials and Internet Marketing Case studies worked on by WSI.

    Posted in Internet Marketing | Leave a Comment »

    Review: Mercury Web Browser trumps iPhone

    Posted by jngold24 on December 27, 2009

    Review: Mercury Web Browser trumps iPhone’s Safari

    Posted using ShareThis

    Posted in Apple iPhone, Internet Marketing | Leave a Comment »

    Building Targeted Web Traffic

    Posted by jngold24 on December 25, 2009

    Building Targeted web traffic to your web site involves good practices in Search Engine Optimization, Paid Search Advertising (PPC), and building a strong Social Media presence. Try our WSI Return On Investment PPC Calculator to adjust budgets and targeted conversions to see what your ROI would be.

    Visit WSI – Gerald Goldaum

    Posted in Internet Marketing | 1 Comment »